Advertising

Advertising With a Purpose

Anyone can spend money on ads. We build campaigns that have a purpose — and measure whether they actually achieve it.

Talk to Us About Advertising Explore ↓
0Campaigns Run
0Avg. ROAS
7Platforms
0Years Experience
Simulated ad spend €0
0 clicks · 0 conversions · 0% ROAS
Without strategy With strategy
Objectives

Campaigns Should Have a Reason to Exist

"More traffic" is not always the answer. The objective determines the strategy.

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Sell a specific product
Direct response with clear conversion tracking
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Launch a new product
Awareness + demand generation + first sales
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Generate qualified leads
B2B enquiries, service requests, consultations
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Build brand awareness
Reach new audiences who don't know you yet
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Enter a new market
Geo-targeted campaigns for expansion
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Support seasonal promotions
Black Friday, Christmas, summer peaks
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Clear excess inventory
Discount-driven campaigns with urgency
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Grow Amazon marketplace sales
PPC + listing optimisation combined
Platforms

No Single Platform Is the Answer

The right platform depends on your customers, product, industry, and objectives — not on what's trendy.

Platform Intent CPC Range Best For
Google Search
€0.50 – €5.00 Active buyers
Google Shopping
€0.30 – €3.00 E-commerce products
Amazon PPC
€0.20 – €2.50 Marketplace sales
Meta/Facebook
€0.40 – €3.00 Brand awareness
Instagram
€0.50 – €4.00 Visual products
LinkedIn
€3.00 – €10.00 B2B & professional
TikTok
€0.20 – €2.00 Broad awareness
Search

Google Search Campaigns

Search advertising lets you reach people at the exact moment they're looking for what you offer. The intent is already there — the challenge is making sure your business appears for the right searches.

"Emergency plumber Amsterdam" → High intent — needs help now
"Buy industrial coffee roaster" → Researching suppliers, close to decision
"SEO agency Netherlands" → Actively comparing providers
CPC Simulation
"emergency plumber" €4.20 1.2k/mo High
"plumber Amsterdam" €3.80 890/mo High
"gas boiler repair" €2.50 450/mo Medium
"water heater service" €1.80 210/mo Low
"plumber maintenance plan" €1.20 120/mo Low
The Funnel

From Click to Customer

A click is not a customer. Understanding the full journey is what separates spending from marketing.

Impressions 100,000
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Clicks 3,000
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Visitors 2,400
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Leads 120
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Customers 24

This is why we don't celebrate impressions without context. The goal is the bottom — not the top.

Approach

Product Campaigns vs Service Campaigns

A €20 product needs a different campaign than a €100,000 industrial machine. Here's the difference.

Product campaigns

Need to communicate quickly: what it is, why buy it, how much, why from you.

Visual creative — show the product
Price is often a key decision factor
Short buying cycle — days or weeks
Conversion = sale (trackable)
Shopping feeds & product data critical
Reviews and ratings influence heavily
Service campaigns

Selling expertise and trust — often more complex than a simple transaction.

Trust and credibility are primary
Price is less decisive than expertise
Long buying cycle — weeks or months
Conversion = lead or enquiry
Landing page content is critical
Case studies and proof matter
Social Media

Social Media Is Not Just Boosting a Post

Publishing content and hoping people see it is not a strategy. Neither is pressing "Boost Post" and hoping for the best.

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Target audience
Who exactly are you trying to reach? Age, location, interests, behaviour — get specific.
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Creative & copy
The first 3 seconds determine whether someone scrolls past or stops to engage.
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Conversion tracking
If you can't measure what happens after the click, you're guessing — not marketing.
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Retargeting
Most people won't buy the first time. Retargeting keeps you top of mind — without being annoying.
Amazon

Amazon Advertising & PPC

Amazon is its own ecosystem. Customers are closer to buying, but competition is fierce. Your campaigns and product listings need to work together.

Amazon PPC Types
Sponsored Products — keyword & product targeting
Sponsored Brands — brand awareness with custom creative
Sponsored Display — retargeting across Amazon
DSP — programmatic display off Amazon
What Affects Amazon Performance
Product title & bullet points
Images & A+ Content
Pricing vs competitors
Review score & volume
Measurement

Tracking & Attribution

One of the biggest problems in digital advertising is not knowing what actually worked. Without proper tracking, you're guessing.

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Conversion Tracking
Set up tracking for every meaningful action — purchases, enquiries, calls, form submissions.
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UTM Parameters
Tag every campaign, source, and medium so analytics can tell you where traffic came from.
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Attribution Models
First-click, last-click, linear, time-decay — each tells a different story about your customer journey.
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CRM Integration
Connect ad platforms to your CRM to track leads through the entire sales cycle.

Advertising With a Purpose

Every euro you spend on advertising should have a reason. We build campaigns that have a purpose — and measure whether they actually achieve it.

Talk to Us About Advertising View pricing